WINGS OF CHRISTMAS

Wisma Atria wanted to give back to society through a family-centric Christmas activation while staying true to its fashion positioning. The challenge was to bring charity, creativity and festive engagement together in a way that reflected the mall’s identity and gave shoppers a meaningful way to participate.

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We created Wings of Christmas, a whimsical experience centred on imagination and transformation. In collaboration with renowned Barbie collector and artist Jian Yang, more than 60 Barbie dolls were transformed with iridescent wings to symbolise the dreams of beneficiaries taking flight. Celebrities, brands, artists and LASALLE students joined the initiative, while doll displays and auctions, creative workshops and an interactive Christmas tree invited shoppers to take part.

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More than 60 one-of-a-kind dolls were created and displayed as part of the charity initiative, bringing together celebrities, brands, artists and students for a shared cause. Through the doll auction and paid workshops, the activation turned festive participation into fundraising while bringing Wisma Atria’s commitment to fashion, creativity and community to life.

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