SINGAPORE WORLD WATER DAY 2024
A large-scale community event at Jurong Lake Gardens that turned water conservation into an engaging and rewarding collective experience.
PUB wanted to drive publicity for its annual water conservation campaign while encouraging Singaporeans to make every drop count. However, individual efforts can often feel too small to make a difference. The challenge was to show how these everyday actions can create a greater impact when everyone takes part.
We created “Every Drop Saved Deserves Kudos”, positioning Singapore World Water Day as a platform to recognise and celebrate the many ways Singaporeans contribute to water conservation. A symbolic launch, mass activity, interactive learning experiences and fringe activities brought the message to life while making conservation approachable, participatory and rewarding.
The event attracted 2,000+ attendees and generated 40 pieces of PR coverage across broadcast, print and online media, delivering S$584,581.25 in PR value.
Design & Developed by Lucas Gusso
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