PUMA SCSM EXPO 2022

As PUMA made its debut as the Official Apparel and Footwear Sponsor of the Standard Chartered Singapore Marathon, the brand needed to strengthen its position in road running and introduce its NITRO technology to Singapore’s growing running community. In a competitive category, simply communicating product claims was not enough. Runners needed to experience the products and understand how they could support their individual running needs.

We planned, designed and built a 5,000 sq ft PUMA Run Booth that brought retail, product trials, media engagement and storage together within one cohesive experience. Early-access shoe trials, exclusive merchandise, expert running advice and the world’s first preview of the ForeverRUN NITRO turned race pack collection into an opportunity to discover PUMA’s performance offering firsthand.

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The 5,000 sq ft experience created a dedicated platform for PUMA to connect with the SCSM running community, combining product discovery, retail and media engagement while strengthening the brand’s association with the running community.

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