PUMA NITRO RUN CLUB
An inclusive running community by PUMA that brought runners of all levels together through guided runs, different pace groups, product trials and community experiences across Singapore.
PUMA wanted to strengthen its credibility in road running and build a genuine connection with Singapore’s running community. With no existing PUMA running club, the challenge was to build a community from scratch while making running feel welcoming and accessible to runners of different abilities.
We started with a series of community training runs leading up to the Standard Chartered Singapore Marathon, partnering with local running communities and creating running carnivals across Singapore. The strong response led us to establish the PUMA NITRO Run Club, a lifestyle running community with regular weekly runs, different pace groups and opportunities to experience PUMA’s running products firsthand.
The initial training runs attracted 790 participants, exceeding the 400-participant KPI by 97%. The community continued to grow organically to more than 3,200 members and followers across Telegram, Instagram and Facebook, while the PUMA NITRO Run Club model was eventually adopted across the region.
Design & Developed by Lucas Gusso
Powered by Webflow