GPSS 2025 - HIT THE APEX

The Singapore Grand Prix was largely experienced by those attending the race, while many Singaporeans felt disconnected from race week. GPSS aimed to bring the excitement beyond the circuit through off-track activities, and our task was to drive a strategic share of that audience to Clarke Quay.

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We created Hit the Apex, a high-energy party week inspired by the climax of Formula One racing. Music Matters Live, the Apex League by OutDrive GP and collaborations such as Hot Wheels x Solace Studios brought together live entertainment, competition and participation, transforming Clarke Quay into a precinct-wide celebration of speed, culture and adrenaline.

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Hit the Apex attracted 316,535 visitors and generated S$421,500 in PR value. Beyond a one-off activation, it established a scalable festival platform that connected audiences, communities and brands through a cohesive GPSS experience.

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