GRAND PRIX SEASON SINGAPORE 2023

The excitement of the Singapore Grand Prix was concentrated around the race circuit, limiting how much of the wider public could participate in race season. GPSS wanted to bring that energy to a wider audience, giving locals and visitors more ways to take part while creating opportunities for brands and local businesses during race season.

Building on the success of GPSS 2022 across two precincts, we expanded the experience to four precincts in 2023: Orchard Road, Clarke Quay, Kampong Gelam and Sentosa. Across 10 days, immersive installations, live performances, racing experiences, fitness programmes, markets, retail and dining gave audiences with different interests their own way to experience race season.

GPSS 2023 recorded approximately 1.95 million footfall across the four precincts and generated more than 250.7 million total impressions, significantly expanding the reach of race season beyond the circuit.