BYD SEALION 6 DM-i LAUNCH

BYD needed to introduce the SEALION 6 DM-i as its first plug-in hybrid model in Singapore while differentiating it from its existing EV range. The challenge was to demonstrate its extended-range capability and position it as a practical new choice within Singapore’s electrified mobility market.

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Rather than simply communicating its range, we made it part of the launch story. The official event became the final destination of the SEALION 6 DM-i’s 1,300 km cross-border journey. Through creative direction, event production and end-to-end management, the vehicle’s real-world journey culminated in its Singapore unveiling.

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The event welcomed more than 400 guests and marked the SEALION 6 DM-i’s Singapore debut. By culminating the journey at the launch, the experience transformed extended range from a technical specification into tangible evidence of the vehicle’s performance, practicality and versatility.

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