BYD ATTO 2 LAUNCH

BYD needed to give the ATTO 2 a distinct identity within itsexpanding EV line-up. The challenge was to connect the compact urban SUV withyounger, design-conscious drivers through a launch that reflected city living, creativity and self-expression.

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We transformed Zouk Singapore into a retro-futuristic launch experience inspired by the ATTO 2’s youthful energy. Neon-lit performances, music, immersive staging and artist-designed vehicle wraps brought the car into a nightlife setting, creating a lifestyle experience for media, influencers and guests.

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The launch transformed one of Singapore’s most recognisable nightlife venues into an automotive stage, bringing together art, entertainment, nightlife and electric mobility to give the ATTO 2 a distinct lifestyle identity within BYD’s growing line-up.

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