ADIDAS PREDATOR SHOE LAUNCH 2024

adidas wanted to drive desire for the new Predator boots and strengthen its connection with Singapore’s football community. But scoring challenges are already common in football activations. To protect the Predator’s iconic legacy, the experience needed to go beyond simply kicking a ball into a goal and give fans a stronger reason to engage with the product and its story.

We created “Celebration of Goals”, transforming the store into an immersive football journey. Guests moved through a players’ dressing room and Predator legacy experience before taking on a Zidane-inspired scoring challenge based on his iconic volley. A social and photo moment completed the journey, turning every goal into something guests could celebrate, capture and share.

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The activation transformed a traditional product launch into a multi-touchpoint brand experience, bringing together product discovery, Predator heritage, gameplay and social engagement within one cohesive store takeover.

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